Mobile usage has been growing at an exponential rate over the last few years. New devices with differing screen sizes are continuously hitting the market. According to Google, the ‘king’ of search engines, internet usage on mobile devices has now surpassed desktop usage.
Having a responsive website is critical if you want to conform to the mobile world. According to Search Engine Watch - 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.
For a business trying to attract more local customers, this seems like a no-brainer.
‘So why exactly should I go responsive?’.
1. Google Search Engine Ranking Boost
On April 21, 2015 Google publicly announced that they are giving mobile friendly responsive websites a boost in the search rankings over non-responsive websites.
It’s easily possible that you could lose out to a competitor if they have a responsive website and you don’t, especially when it comes to someone searching for similar products/services as yours from a mobile device, as part of their recent SEO best practices Google would more likely pick the responsive site over yours because of reason #3 in the following list. Google wants to make sure they are providing a safe, relevant search and a good user experience for its users.
This reason alone should be enough when considering why you need a responsive website.
2. Mobile Usage Is Exploding More Than Ever
Mobile usage has surpassed use of personal computers. 80% of internet users said they own a smart phone – Global Web Index. Smart phone usage has also been growing at an average of 58% year over year – Smart Insights.
3. Provides A Better User Experience
A responsive website provides a better user experience. Do you really want visitors and potential customers pinching and zooming in to view your tiny little text? Studies have shown that bounce rates on pages that are not responsive are higher than those that are. Make it easy for your customers to find and view the information that they are trying to seek out.
4. No Need For A Second Mobile Site
No need to have a separate mobile website anymore, you can focus all your SEO and Inbound Marketing efforts on one url instead of two separate url’s. Having two separate url’s, one for mobile and one for desktop is extra marketing dollars to spend promoting two different sites.
5. More Searches Done On Mobile Devices Than Desktops
According to Google, more searches are now being done on mobile devices than on desktops. Global Web Index says that 55% of all web traffic is from mobile devices.
6. "Future-Proof" For New Devices And Screen Sizes
Having a responsive website will allow it to adapt and fit to any screen size now and in the future. By doing this you are future proofing your site to show up and look good on these new devices while providing a better user experience for your visitors.
7. Social Media Referrals
91% of mobile internet access is used for social activities. Having your site responsive for individuals clicking through from these social networks will ultimately provide a better experience for these visitors and conform to the way they like to search and use the internet.
So take advantage of the mobile world and reap the benefits that go along with having a responsive website.